Consumer Behaviour | NMIMS Assignment Help April 2023 Question
1. What is Consumer Ethnocentrism? What could be the key differences between consumers who are Ethnocentric and Non-Ethnocentric? Using the example of automobiles can you connect which customer segments would exhibit Ethnocentrismand Non-Ethnocentrism
2. What are Rituals in the context of consumer behavior? How do Rituals create value for both marketers and consumers? Explain with examples 5 different kinds of rituals common in India and what kind of products / services are purchased during those rituals
3. Answer the following
a. What are Culture and Subculture? Identify any 4 distinct types of Sub-cultures that exist in India and determine which product/service purchases do they influence.
b. What is Family Life Cycle? Take the following 5 different stages of the Family Cycle viz. Bachelor I, Young Couple, Full Nest I, Full Nest II & Older Couple – explain what eachof these stages is in the Family Life Cycle and list down at least 3 different product categories which families at each of these stages would prefer to buy. [Please note you have identified 3 product categories for each stage of the Family Life Cycle].