Marketing Research | NMIMS Assignment Help April 2023 Question
1. Develop a market research plan to identify the challenges related to online marketing. Identify the online customer journey using the survey method and develop the questionnaire for the same.
2. Conduct a primary data survey on consumers to understand their behavior and expectations from buying groceries online. Report the results using data analysis using charts, pivot tables, and cross-tabulations.
3. Amul plans to launch a new range of healthy juice drinks for children. The objective is to create a nutritious drink that can be given to children as a breakfast supplement. The challenge with such a drink is to maintain nutritional value along with a taste that would be liked by children.
a. Explain the process in detail to arrive at the creation of your new products. Explain the test marketing process along with justification.
b. Draft a questionnaire containing approximately 15 questions that would help Amul market to the children. Who would be the appropriate respondent and what technique would be used?