Services Marketing | NMIMS Assignment Help April 2023 Question
1. You stay in a semi-urban setup and near your house, services for senior citizens are extremely unreliable. How will you plan your service offering? What are the challenges you will face while creating your service offering?
2. If you are an entrepreneur who wishes to open a nail paint shop, how will you differentiate your offerings vis a vis your competitors? You are also clear that you want to offer your services at a higher price point, where you intend to service fewer client base. How would plan your service offering?
3. Sundar wants to start a ‘C2C’ (customer-to-customer) model of food service. He has just passed out of his B School and the canteen food in his college was pathetic. Most days, he relied on Swiggy and Zomato for his meals. He realized that probably there is a need to have an option for customers to order it from homemakers or families who would be interested in selling their cooked food to others. They are facing two challenges. First, registering new service providers and second, building a loyal customer base.
a. How will you build a service brand for your offering?
b. How will build a loyal customer base?