Research Methodology | NMIMS Assignment Help April 2023 Question
1. Which type of research is used for identifying the problems in a business where no prior information is available. Dove is launching a new shampoo for kids, develop a research methodology to identify the opportunities from market.
2. Literature review provides an insight into the past studies and elaborates on the work done in a particular area. Conduct a literature review using 8-10 research papers on your area of interest.
3. Airbnb has provided an opportunity to local people to earn by providing guest hosting facilities. This is a two-way benefit: first, it provides raw experience about culture and village lifestyle to consumer and second, it provides income to host. With new government, policy of 50% allow work from home, many business professionals are choosing to ‘work from the himalayas’. Airbnb wants to understand specific customer requirements for such niche market. Also, it needs to understand the hosts perspective on such change.
a. Develop a detailed questionnaire to survey the consumer for understanding their needs.
b. Identify 5 home stays and enlist their experience with such stays , problems faced and expectations.