Brand Management | NMIMS Assignment Help April 2023 Question
1. Mr. Raj plans to start his own fintech start-up for buying and selling Mutual Funds, Gold, Stocks, Bonds, etc. It will be an in-one app that will help you with all your investment needs. It is built with total safety features so that you can invest like a pro. The best thing is it will have free services like tax planning consultation so that you don’t make wrong decisions. You have been selected as a brand in charge of the app and you have been given a task to work on brand elements including brand name. Explain and elaborate on various types of Brand elements that you will suggest for the app. Also, explain the criteria for choosing brand elements.
2. Explain the product, pricing, and channel strategy that you will adopt for the fintech app.
3. As a brand in charge of the app, explain to your team the given points:
a. Difference between the product and brand.
b. Types of risk associated with reference to the a