Digital Marketing | NMIMS Assignment Help April 2023 Question
1. Digital is the use of technology for marketing purpose and involves an understanding of the business context for designing digital marketing strategies. Explain with examples as to why an understanding of business context is necessary for designing digital marketing strategies.
2. Consider yourself as the digital marketing head of a new smartphone brand being launched in India. How would you use display advertising and YouTube advertising to promote the launch of your smartphone brand
3. a. Influencers play a major role in social media campaign success. Critically evaluate this statement.
3. b. The convergence of online and offline media is the future of marketing. Explain the statement with examples.